DealerStealth
Find out what actually happens to a lead in your store.
Send a shopper through your own internet lead process and record exactly what happens — per salesperson. Not a survey. A real conversation, measured.
6 archetypes
each built to expose a different leak
9 dimensions
graded A to F, every grade quoting a real message
Your open hours
response times measured against them, not the clock
A real conversation, measured
Two kinds of answer, kept separate
Every single grade quotes the exact message it came from. A manager will argue with a score. He cannot argue with his own text message on the screen.
Measured, not judged
Time to first response. Time to the first response from an actual human rather than an automated one. Time to a phone call. Attempts in the first hour, day, three days and week. Attempts after the customer went quiet. Channels used. Days before they gave up. Timed against your real business hours, not raw clock time.
Quality, graded A to F
Did they personalize it, did they answer the question asked, did they qualify, did they ask for the appointment, how did they handle price, how did they handle credit, and did it sound like a person.
First human response
The single most valuable number
Time to first human response. Automated replies are detected and separated out — by phrasing, by impossible speed, and by mail headers.
Every store believes it responds in under a minute. Most respond in under a minute with a robot, and then nothing happens until the next afternoon. That comparison is usually the moment the room goes quiet.
Six shopper types, six different leaks
6 archetypes, each built to expose a different leak.
The ready buyer
Financing arranged, specific vehicle, wants to come this week — and deliberately never offers to book. Do they ask?
The credit-nervous customer
A proposal a few years back, steady job now, half expecting rejection.
The price-only shopper
Wants the out-the-door number, all fees in, and will not come in just to get it.
The trade-first customer
Wants to know what their vehicle is worth before anything else.
The one who goes quiet
Warm for two messages, then silence on purpose. Everything after that measures persistence.
The one who writes at 10pm
Overnight and weekend coverage, tested deliberately.
The last two are where most stores find out something they did not want to know.
Questions
The things dealers ask first.
Give us your cell number on the walkthrough and the system will work you like a real lead.
Book a walkthroughIs this a survey?
No. It is a real conversation run through your real lead process, with every message recorded and every number computed from that record.
Why does time to first human response matter more than time to first response?
Because an auto-reply that lands in thirty seconds is not a response. Counting it as one is the single biggest way tools in this category flatter their customers.
Can I see results per salesperson?
Yes. The audit fans out per salesperson rather than per store, which turns a store grade into a leaderboard.
What happens once my floor knows audits happen?
They answer everything faster, which is the actual product. A floor that treats every lead as though it might be audited is exactly what you are buying.
Next up
Come find the leak
in your own store.
Fifteen minutes, three live demonstrations, and one honest conversation about what is actually costing you deals.