Not a wall of charts. The numbers that tell you where you are losing money.
Speed, engagement, outcomes, and when your customers are actually on their phones — measured from your own message history, not an industry average.
5 / 15 / 60
minute bands for first response share
Never contacted
the number most dashboards refuse to show
Your own data
the reply heat map, not an industry average
What management actually needs to see
- Speed
- How fast leads actually get answered — median and average — and what share got a reply inside 5, 15 and 60 minutes.
- Engagement
- Reply rate. Ghost rate. How many leads got a real two-way conversation. How many were never contacted at all.
- Outcomes
- Appointments set, appointments shown, sales, and the rates between them.
- When your customers reply
- A heat map by day and hour, built from your own message history. Staff your BDC around when your customers are actually on their phones.
- Alerts
- For leads going stale, files being neglected, and reps falling behind.
- Per-rep performance
- So coaching conversations are about facts.
A thin sample never outranks a real one
Cells are ranked so a thin sample at 1am cannot outrank a heavy Friday afternoon. A single lucky reply in a quiet hour does not get to look like a pattern.
The number most stores have never seen is leads never contacted at all. It is on this page, on purpose.
The things dealers ask first.
- Is the response heat map an industry benchmark?
- No. It is computed from your own message history, so it reflects when your customers reply, not an average across other stores.
- Can I see performance per salesperson?
- Yes, with per-rep dashboards so coaching conversations are grounded in measured facts.
- What alerts exist?
- Stale leads, neglected files, and reps falling behind — surfaced rather than waiting to be discovered.
Conversation QA
Here is an uncomfortable question: do you actually know what your BDC says to customers? Not the ones you spot-check.
DealerStealth
Send a shopper through your own internet lead process and record exactly what happens — per salesperson.
Equity Mining
Two of the highest-return things a store can do, and almost nobody does them consistently, because they are tedious.