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About

Built by people who worked the desk.

Everything in this platform exists because something went wrong in a real store and somebody decided it should never happen that way again.

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Store after store

Where this came from.

ForgeConnect did not start as a software idea. It started as a list of the same problems showing up in store after store.

  • Leads arriving overnight and being read the next morning.
  • Approved deals sitting for two weeks on one missing pay stub.
  • A follow-up policy everybody agreed with and nobody executed.

None of those are hard problems to understand. They are hard problems to solve, because solving them means something has to happen reliably on every single lead, at every hour, through every staffing gap, forever.

That is not a training problem. It is a systems problem.

Built for Canada

We build for Canadian stores specifically.

  • Canadian Black Book values. By trim, adjusted for kilometres and your province, in four condition grades, wholesale and retail.
  • OMVIC files. Document upload, violation tracking, and a shareable package you can hand over.
  • CASL consent. Tracked for anti-spam rules, so you can show when and how a customer agreed to be contacted.
  • Provincial licence formats. For Ontario licences, MakoID checks the date of birth encoded in the licence number itself.

The details that a platform built for another market gets subtly wrong.

Something has to happen reliably

  1. On every single leadA text message the moment it arrives.Seconds
  2. At every hourIncluding 11pm Sunday and Christmas Day.24/7/365
  3. Through every staffing gapWhile your team is on a long weekend.Weekends
  4. ForeverEvery time, on every lead.6 touches

Our work

What we are good at.

  1. Conversation

    Getting a machine to sound like a finance manager texting from a phone is the hardest part of this category, and it is where most of our work has gone — 8.9 million automotive sales conversations behind the model, and a doctrine written by people who have taken the objections in person.

  2. Speed at the front of the funnel

    First response, document collection, follow-up after silence. Three places where deals leak quietly, all fixed by things happening on time rather than when somebody remembers.

  3. Making the invisible visible

    Leads never contacted. Stips outstanding for eleven days. What your BDC actually said last Thursday. Most of what a store loses, it loses in places nobody is looking.

Come find the leak
in your own store.

Fifteen minutes, three live demonstrations, and one honest conversation about what is actually costing you deals.

Book a walkthroughWhy stores switch