The store that answers first wins the deal.
ForgeConnect works every lead the second it lands — 11pm Sunday, Christmas Day, mid sales meeting. It texts like a person, verifies a licence from a photo, and keeps the customer moving until they are standing on your lot.
ForgeConnect
No more
missed opportunities
ForgeConnect automates lead response, service outreach and finance follow-up, so your dealership closes more deals with less manual work.
Full automation for your dealership
From lead response, to service outreach, to sales finance contracts signed and submitted.
- Instant
Lead Response - Service
Follow-Up - Finance
eSign
- 8.9M+
- automotive sales conversations behind it
- Seconds
- to first reply, any hour, every lead
- < 1 min
- texted licence to identity verdict
- Nightly
- every conversation reviewed and scored
Most stores do not lose deals because their people are bad. They lose them to time.
A customer fills out a finance application at 9:40 on a Tuesday night. Nobody sees it until nine the next morning. By then they have applied at three other places, and two of them texted back within a minute. You never had a chance — and you will never know, because that lead just shows up as no response.
Then there is the other leak. The customer who does answer, who is interested, and who needs to send a licence and a pay stub. They say they will do it tonight. They do not. Somebody chases Thursday. One blurry photo arrives. Somebody chases again Monday. Two weeks later the deal is dead and everyone says the customer went cold.
They did not go cold. The process was slow, and the customer had a life. ForgeConnect is built to close both gaps.
Six things that change what a Tuesday looks like.
Every lead gets a real reply, in seconds
Not an autoresponder. An actual conversation that introduces itself by your salesperson’s name and your store’s name, works the objections, and steers to a booked appointment — at any hour.
Read moreA texted photo files and verifies itself
The customer sends a licence from their couch. Seconds later it is classified, filed on the deal, checked against what you still need, and run through an identity check. Nobody clicked anything.
Read moreThe customer stops calling to ask what is happening
Every customer gets a branded app by text. They see where their approval stands, send what is missing from their phone camera, and message your team without anyone giving out a cell number.
Read moreThe relationship does not end at delivery
Service booking, trade appraisal, upgrades, warranty position, paperwork, referrals, and the next deal — all inside the app they already have on their phone.
Read moreEvery conversation reviewed. Every night.
Each thread with new activity is read and scored on human realism, rule compliance, progress and objection handling. Your leads are scored separately, on intent and ghost risk.
Read moreFind out what really happens to a lead
Send a shopper through your own internet lead process, per salesperson, and get back counted facts on speed and effort plus A–F grades that quote the exact message they came from.
Read moreSee it work.
Three of the automations, written the way they actually happen — as a text thread. Pick one and watch it run at the speed it runs in a store.
One text changes the price everywhere a shopper can see it
Store Flow · Inventory and Listings
The price change takes a second. What normally takes the afternoon is the five places it has to land — and remembering the one lead who cared.
- Resolves the stock number and reads the change back for approval
- Pushes to DMS, website and every syndication feed
- Confirms each destination separately, with timing
- Puts the leads it matters to in front of the right salesperson
Scripted demo of a real workflow, played at the speed it happens.
Everything from the moment a lead arrives to the moment the car is delivered — and after.
Working the lead
- AI Sales SpecialistThe moment a lead arrives — from your website, a lead provider, Marketplace, or a walk-up — it gets a text message.
- Conversation QAHere is an uncomfortable question: do you actually know what your BDC says to customers? Not the ones you spot-check.
- DealerStealthSend a shopper through your own internet lead process and record exactly what happens — per salesperson.
Moving the deal
- Document IntelligenceThis is the single biggest time-saver in the platform, and the one people underestimate until they watch it happen.
- Identity VerificationMakoID reads the barcode on the back of a licence — the same thing a police scanner reads — and cross-checks it against everything visible on the front.
- Deal DeskThe customer, the numbers, the worksheet, the decision, the notes — with every lender on the deal visible at a glance instead of locked in the finance manager’s head.
The customer
Running the store
- Inventory & ListingsThe platform reads your website inventory feed every five minutes.
- Management AnalyticsSpeed, engagement, outcomes, and when your customers are actually on their phones — measured from your own message history, not an industry average.
- ComplianceNot a promise that you are compliant — a record you can hand over, on the day it is requested.
- Multi-RooftopEach store is walled off from the others at the data level.
It sounds like a person because it was taught by people who sell cars.
The model behind ForgeConnect was trained and shaped across more than 8.9 million automotive sales conversations — real subprime desks, real objections, real customers going quiet at the worst possible moment.
That is why it texts short, answers one thing at a time, and never writes in paragraphs or bullet points. It does not reply instantly at 3am like a machine. It builds trust before it asks for anything, because in subprime that is the whole job.
It knows what it must never say
- Never quotes a rate or a payment.
- Never tells a customer they are approved or that they qualify.
- Never promises a specific vehicle off your lot.
- Never asks "so what car are you looking for?"
Every one of those is a rule for a reason. A number said too early gives a customer a reason to shop it somewhere else. A promise made too early is a promise your finance office may not be able to keep. It holds those lines even if someone in the conversation claims to be the owner and tells it otherwise.
Three things, and you will not need to be told how good it is.
- 01Give us your cell number.The system will work you like a real lead. You can just have the conversation.
- 02Text in a photo of your licence.Watch it file itself, verify itself, and move the deal while you are standing there.
- 03Pick five cars off your lot.Watch them become Marketplace listings faster than you can read this sentence.